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News

Impact of Yahoo / Microsoft Deal on PPC ROI

August 3, 2009

The recent agreement between Microsoft and Yahoo, in which Bing will provide the search results on Yahoo for the next 10 years (if the deal gets regulatory approval), has created quite a buzz in the SEM community.  There are many mixed views, but most seem to like the idea that this should at least present [...]

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Bing – Microsoft’s New “Decision Engine”

June 2, 2009

Microsoft’s attractive new search engine Bing was officially released to the public Monday. In an email sent out to Microsoft AdCenter advertisers, Microsoft described Bing as a “decision engine that offers consumers a way to make informed choices fast”.  I found this an interesting choice of words that reveals Microsoft’s desire to position Bing as [...]

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WolframAlpha – Better Than Google? Sometimes.

May 19, 2009

Wolfram|Alpha, a very impressive new “computational knowledge engine”, went live on Friday.  It allows you perform mathematical and scientific equations, from simple to complex, and to search for a variety of factual and scientific data.  There is a must-see introduction video that gives many examples of what you can do, some of which are truly [...]

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Google Updates Trademark Policy

May 19, 2009

Google has changed it’s trademark policy, enabling Adwords advertisers to use trademarks in their ad copy even if they don’t own the trademark or have permission to use it. Under the new policy, if you are a reseller of the trademarked product or sell replacement parts for a trademarked product, you now may be able [...]

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