From the category archives:

Pay Per Click Tips

Impact of Yahoo / Microsoft Deal on PPC ROI

August 3, 2009

The recent agreement between Microsoft and Yahoo, in which Bing will provide the search results on Yahoo for the next 10 years (if the deal gets regulatory approval), has created quite a buzz in the SEM community.  There are many mixed views, but most seem to like the idea that this should at least present [...]

Read the full article →

Keyword Segmentation & Organization with WordStream

May 11, 2009

WordStream is a new SAAS offering that speeds up the process of organizing kewords into relevant ad groups.  It will import keywords from your server logs or from a text or excel file and then help you segment them into tightly themed ad groups.
I used it first to import my keyword data from my server logs (you have to download your logs first).   The [...]

Read the full article →

Improving Your ROI with Adwords

May 5, 2009

PPC can eat up money fast.  You want to make sure you are getting a value for your advertising dollar  There are a few essential steps to make sure you are getting a good ROI with Adwords.

Define your goals.  Are you looking to increase brand awareness, increase traffic, generate leads/sales etc.
Set up Conversion Tracking.  Without this, you have [...]

Read the full article →