From the category archives:

SEO Tips

New – Google’s Rich Snippets

May 14, 2009

Google announced at Searchology 2009 that it will be including “rich snippets” in some of it’s search results, which will include information on reviews (for products or services) or on people (to help you distinguish between people with the same name).   In order to display a Rich Snippet, Google looks for HTML markup data (RDFa or Microformat) [...]

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Optimizing for the Long Tail

May 5, 2009

Typically, a website gets around 30% of it’s search visitors from around 10 popular phrases.  The rest of the traffic comes from a great number of keyword phrase variations, each one individually contributing a small amount, but in total, they often represent the majority of search traffic.  The great thing about phrases in the long tail [...]

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Size Up Your Competition to Win

May 5, 2009

One of the first things you should do while choosing which keywords you would like to target is to take a view of the competitive landscape and look for opportunities to outrank the competition.  It is important to assess how difficult it will be to achieve a high ranking, and which keywords give you the best chances of [...]

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What is Search Engine Optimization

May 1, 2009

Getting your site to rank highly in the “organic” listings when people search on words related to your business is the goal of search engine optimization.  The organic listings are the search results just below the “sponsored search” or paid advertisements.  Unlike Sponsored Listings, you don’t have to pay anything if someone [...]

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