Google Updates Trademark Policy

Google has changed it’s trademark policy, enabling Adwords advertisers to use trademarks in their ad copy even if they don’t own the trademark or have permission to use it. Under the new policy, if you are a reseller of the trademarked product or sell replacement parts for a trademarked product, you now may be able to use it.  Read the official policy with more details.  This should definitely help advertisers who have been sellling trademarked products but previously forbidden from using the trademark, resulting in higher click through rates.