PPC can eat up money fast. You want to make sure you are getting a value for your advertising dollar There are a few essential steps to make sure you are getting a good ROI with Adwords.
- Define your goals. Are you looking to increase brand awareness, increase traffic, generate leads/sales etc.
- Set up Conversion Tracking. Without this, you have no idea whether or not your ads are generating revenue or that activity you are seeking.
- Maximize your Quality Score. Organize your keywords in to tightly themed ad groups linked to related landing pages. It is better to have more ad groups with closely related terms, then a few ad groups covering a wide variety of terms. Use your SEO skills to optimize your landing pages so they are highly related to their associated keywords.
- Test landing pages. You can have a huge impact on the effectiveness of your advertising campaingns by testing versions of your landing pages.
- Monitor your account frequently. Run reports and see what kewords and ads are working and which are not.
-  Analyze poor performing keywords. Are they not relevant? Do they have a low quality score? Is the landing page relevant?  Consider moving them to their own ad group or removing them if they won’t convert despite a good ad, quality score, and landing page.
The above steps should keep you on track and ensure you are getting the best return on your ad dollar.
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