Keyword Segmentation & Organization with WordStream

May 11, 2009

WordStream is a new SAAS offering that speeds up the process of organizing kewords into relevant ad groups.  It will import keywords from your server logs or from a text or excel file and then help you segment them into tightly themed ad groups.
I used it first to import my keyword data from my server logs (you have to download your logs first).   The [...]

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Using Goals to Track SEO & PPC ROI

May 11, 2009

As any Adwords pro will tell you, conversion tracking is essential to determining your ROI, and therefore helping you determine if your PPC campaigns are actually “working”.  If want to get revenue / conversion data from your other search marketing efforts as well, like SEO or referral traffic, Google Analytics gives you a great way [...]

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Improving Your ROI with Adwords

May 5, 2009

PPC can eat up money fast.  You want to make sure you are getting a value for your advertising dollar  There are a few essential steps to make sure you are getting a good ROI with Adwords.

Define your goals.  Are you looking to increase brand awareness, increase traffic, generate leads/sales etc.
Set up Conversion Tracking.  Without this, you have [...]

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Google Analytics Tracking Across Domains

May 5, 2009

This is straight from the Adwords help – but since it is so important and might get overlooked, I wanted to mention it here.  If you want to do conversion tracking, and you use a shopping cart or other service where your conversion page is located on another domain, you need to add some special [...]

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Optimizing for the Long Tail

May 5, 2009

Typically, a website gets around 30% of it’s search visitors from around 10 popular phrases.  The rest of the traffic comes from a great number of keyword phrase variations, each one individually contributing a small amount, but in total, they often represent the majority of search traffic.  The great thing about phrases in the long tail [...]

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