Size Up Your Competition to Win

May 5, 2009

One of the first things you should do while choosing which keywords you would like to target is to take a view of the competitive landscape and look for opportunities to outrank the competition.  It is important to assess how difficult it will be to achieve a high ranking, and which keywords give you the best chances of [...]

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What is Search Engine Optimization

May 1, 2009

Getting your site to rank highly in the “organic” listings when people search on words related to your business is the goal of search engine optimization.  The organic listings are the search results just below the “sponsored search” or paid advertisements.  Unlike Sponsored Listings, you don’t have to pay anything if someone [...]

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