Getting your site to rank highly in the “organic” listings when people search on words related to your business is the goal of search engine optimization. The organic listings are the search results just below the “sponsored search” or paid advertisements. Unlike Sponsored Listings, you don’t have to pay anything if someone clicks on your link in the organic listings. Therefore, a high ranking can bring you a great deal of free traffic. In general the top 3 listings receive the majority of traffic, with statistics showing that the #1 listing tends to get around 40% of clicks, #2 gets 10-20%, then it gradually decreases to about 3% for the 10th spot. Clearly a very high ranking is a huge advantage.
With millions of websites on the Web, it can be very difficult to get your site to rank high in the natural results. Thousands of sites related to yours can be competing for those spots. You often need a highly optimized site to rank anywhere in the first page of results. This can be a complicated task. At Webthinkers, we have been involved with SEO for over a decade and have the knowledge and experience to help your site greatly improve it’s rankings.
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